Positioning is one of the most important components to every sales or marketing effort, so if you want to guarantee your success, position early, position often, position constantly and position everything.
Positioning is presenting your company, products and solutions and yourself in a positive light to your customers and prospects to directly affect the outcome of a future decision.
Positioning is
Understanding your strengths and weaknesses
Understanding your competitors strengths and weaknesses
Placing your strengths against your competitors weaknesses
Positioning happens by
Painting pictures and telling stories
Focusing and responding in a positive manner
Positioning helps
Eliminate and overcome objections
Builds credibility
Your customer and prospect remember you
Build long term revenue
“What is Positioning” quick clip?
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